Windmill Kids Furniture

Top Sellers

Car beds, bunks, kids chairs, kids table & chairs, kids toys

for keywords

https://bydezignfurniture.co.nz/net-bench-2-seater/

The audit is a critical phase to establish a baseline, identify immediate problems, and prioritize future work.

This step checks how search engines crawl and index the site.

Crawlability and Indexation: Use tools like Google Search Console and a site crawler (e.g., Screaming Frog) to check for:
- robots.txt or noindex tags blocking important pages.
- An optimized XML Sitemap submitted to search engines.
- Crawl errors (4xx and 5xx status codes).
Site Structure: Review the overall site architecture (e.g., shallow hierarchy, internal linking structure, use of breadcrumbs).
Security: Ensure the site uses HTTPS (SSL certificate).
Speed & Mobile-Friendliness: Check Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift) using Google PageSpeed Insights and verify mobile responsiveness.

Examine the optimization of individual pages.

Metadata: Check for missing, duplicate, or poorly optimized Title Tags and Meta Descriptions. Ensure they are compelling and include target keywords.
Header Tags: Verify proper use of H1 (one per page, containing the primary keyword) and H2/H3 tags for content structure.
Image Optimization: Check for descriptive Alt Text on all images and ensure images are compressed for faster loading.
URL Structure: Ensure URLs are clean, logical, and keyword-friendly.
Canonicalization: Check for proper use of canonical tags to prevent duplicate content issues (e.g., if multiple URLs point to the same content).

Assess the quality and relevance of the site’s content.

Keyword Performance: Use Google Search Console to identify which keywords the site currently ranks for, their average position, and which pages drive the most organic traffic.
Content Gaps & Opportunities: Identify topics or user questions the client’s site is not covering compared to competitors.
Thin/Duplicate Content: Locate low-value pages that should be improved, consolidated, or removed (often called “zombie pages”).
User Intent Alignment: Assess if the content on key pages truly addresses the user’s intent for the target keywords (e.g., is a page targeting a “commercial” keyword or an “informational” one?).

Analyze the links pointing to the client’s site.

Link Quality & Quantity: Identify the total number of referring domains and the overall quality/authority of those links.
Toxic Links: Identify and document any low-quality, spammy, or unnatural links that could harm rankings, preparing a list for potential Disavow in Google Search Console.
Anchor Text: Review the anchor text distribution to ensure it’s natural and not overly optimized for a single keyword.

Benchmark the client against top-ranking competitors.

Keyword Rankings: Identify the keywords competitors rank for that the client doesn’t.
Top Content: Analyze the content formats and topics that perform best for competitors.
Link Acquisition: See where competitors are getting their most powerful backlinks to inform your link-building strategy.

Based on the audit, create a prioritized action plan. Focus on critical technical issues first, as they can block all other efforts.

Priority Level	Focus Area	Action Examples
High (Immediate Impact)	Technical Fixes	Resolve all 4xx/5xx errors, fix indexation blockers (robots.txt/noindex), improve Core Web Vitals (speed/mobile issues).
Medium	On-Page & Content	Optimize all critical page Title Tags/Meta Descriptions, improve/consolidate thin content pages, fix duplicate content issues with canonical tags or redirects.
Low (Long-Term Strategy)	Off-Page & Growth	Start a consistent link-building campaign, develop a new content strategy to fill content gaps, set up structured data/schema.

Execute the changes identified in the audit. This involves working with the client’s development team if necessary.

This is the continuous engine of SEO improvement.

Optimize Existing Content: Update, expand, and re-optimize high-potential pages with new keywords, better formatting, and up-to-date information.
Create New Content: Produce new, high-quality, and valuable content targeting identified content gaps and high-opportunity keywords. Focus on addressing the user’s search intent better than competitors.
Implement Schema Markup: Add structured data (e.g., for FAQs, products, or local business) to help search engines understand content context and potentially earn rich results.

Systematically work to earn high-quality, relevant backlinks.

Content Promotion: Promote the client’s best content to relevant industry websites, journalists, and bloggers.
Competitor Analysis Follow-up: Target the link sources of high-ranking competitors.
Broken Link Building: Find broken external links on authoritative sites and pitch the client’s relevant content as a replacement.
Local SEO (If applicable): Ensure the Google Business Profile is fully optimized and maintain consistent NAP (Name, Address, Phone) data across all online directories.

SEO is an ongoing process, not a one-time fix.

Ensure you can accurately measure the results of your work.

Verify all tracking tools are correctly configured (Google Analytics, Google Search Console, SEO tools).
Establish Key Performance Indicators (KPIs) with the client (e.g., Organic Traffic, Keyword Rankings, Conversions from Organic Search).
Benchmark: Document the starting position for all core KPIs before implementation begins.

Consistently check performance and communicate results.

Regular Monitoring: Watch for changes in traffic, keyword rankings, and technical health (e.g., new crawl errors).
Analyze Performance: Determine which implemented changes led to positive (or negative) results.
Client Reporting: Provide regular, clear reports that tie SEO actions to business results and outline the plan for the next period.

Use data to constantly adjust the strategy.

Double Down: If a specific type of content or a technical fix yielded strong results, prioritize similar actions.
Pivot: If a strategy isn’t working after a reasonable period, analyze the data and try a different approach (e.g., adjust keyword targeting or content format).
Stay Updated: Continuously monitor search engine updates and guidelines, ensuring the client’s website remains compliant and competitive.